Our Journey
The Spark
It All Started With a Simple Question
Why are kids still not getting the nutrition they deserve, even in well-off Indian homes? We looked around—and saw sugar-laden health drinks, confusing food labels, and no real solution parents could trust. That’s when we knew—we had to build it ourselves.
The Problem We Had to Solve
The Nutrition Gap Is Real
- 👶 6 Cr+ urban kids face nutritional deficiencies
- 🍴 Only 25% get a balanced diet daily
- ⚠️ 69% of parents find labels misleading
- 🥤 Mainstream options? Too sweet. Too fake. Too confusing.
Meet the Founders
A Capable Team. A Common Mission.
From doctors and nutritionists to engineers and marketers, our team brought the perfect blend of expertise—and an obsession with clean, science-backed nutrition.
Trials, Tastings & 11+ Iterations
We Didn’t Launch Until Kids Loved It
- 🧪 11+ formulation iterations
- 👅 50+ blind tastings
- 📦 350+ samples distributed
- ✨ 91% positive rating in final version
We listened to every “Yuck!” and every “Yum!” until we got it right.
Building the Solution – Nutrisip
A Milk Mix Built for Today’s Parents & Kids
- ✅ 100% naturally sweetened with Monk Fruit
- 💪 6.5–9.5g protein/day
- 💊 20+ essential vitamins & minerals
- 🌾 Supergrains: Ragi, Bajra, Jowar
- 🧠 DHA, Walnuts, Almonds
- 🚫 No preservatives, no vegetable oils
Our Community-Led Launch
The JoyZee Mom Circle: Where Our Journey Truly Began
From mom meetups in Gurgaon to feedback circles in Dwarka, our first 2,500 customers weren’t just buyers—they were co-creators. We grew through conversations, not campaigns.
Our Mission and What’s Next
This Is Just the Beginning
- 👶 Nutrisip (2–6 & 7–12 yrs) Launched
- 🧪 Lactose-Free Version Coming Soon
- 🍫 Clean-label snacks & bars in development
- 🏫 School & Pediatrician Partnerships
- 🛒 Expanding to Quick Commerce
Why Parents Trust Us
Built With Love. Backed by Science.
- 👩⚕️ Co-Founded by a Doctor
- ✅ FSSAI Certified
- 📚 Doctor-Authored Blogs
- 🔍 Transparent Ingredient Labels
- 💬 Real Mom Testimonials
Timeline – The Joy of Growing
From a Concern to a Clean Label Brand
- 📅 Month 1: Kitchen experiments
- 🧪 Month 3: Park samplings & stalls
- 🚀 Month 6: Launch of Nutrisip
- 📈 Month 9: 5,000 orders milestone
- 🎯 Year 1: Lactose-free launch
- 🛒 Year 2–3: Snacks, new SKUs, e-comm expansion