Our Journey
The Problem We Had to Solve
The Nutrition Gap Is Real
- 👶 6 Cr+ urban kids face nutritional deficiencies
- 🍴 Only 25% get a balanced diet daily
- ⚠️ 69% of parents find labels misleading
- 🥤 Mainstream options? Too sweet. Too fake. Too confusing.
Meet the Founders
A Capable Team. A Common Mission.
From doctors and nutritionists to engineers and marketers, our team brought the perfect blend of expertise—and an obsession with clean, science-backed nutrition.
Trials, Tastings & 11+ Iterations
We Didn’t Launch Until Kids Loved It
- 🧪 11+ formulation iterations
- 👅 50+ blind tastings
- 📦 350+ samples distributed
- ✨ 91% positive rating in final version
We listened to every “Yuck!” and every “Yum!” until we got it right.
Building the Solution – Nutrisip
A Milk Mix Built for Today’s Parents & Kids
- ✅ 100% naturally sweetened with Monk Fruit
- 💪 6.5–9.5g protein/day
- 💊 20+ essential vitamins & minerals
- 🌾 Supergrains: Ragi, Bajra, Jowar
- 🧠 DHA, Walnuts, Almonds
- 🚫 No preservatives, no vegetable oils
Our Community-Led Launch
The JoyZee Mom Circle: Where Our Journey Truly Began
From mom meetups in Gurgaon to feedback circles in Dwarka, our first 2,500 customers weren’t just buyers—they were co-creators. We grew through conversations, not campaigns.
